What have we learned from researching AIDS?

John Samuels and Simon Orton

This paper is a case history setting out what we have learned from a major programme of research into public knowledge, attitudes and behaviour in relation to the disease AIDS, with the emphasis on research methodology.
  

What we have learned from researching AIDS1

Simon Orton L3MRB International and John Samuels Market and Social Research Consultancy Then, British Market Research Bureau Ltd

Foreword

INTRODUCTION AND BACKGROUND

The disease now commonly known as AIDS was first recognised in the USA in 1981. The first death from AIDS in Britain occurred in July 1982. In the five years since, the spread of the disease has been frighteningly rapid. By February 1986 when we first started working on the research programme there were 305 reported cases in Britain of whom 157 had...

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