Pricing Research Techniques: A Review and a New Approach
Chris Blamires Then CWS Ltd
Foreword
INTRODUCTION
The growing importance of price in the FMCG area of the last two decades has been well documented (see, for example, Blamires & Tinn 1978) and has led to the setting up of a number of retail audit operations whose main aim is to provide in-store pricing information.
The historical growth in the importance of price can, however, be traced to at least three major elements:
- The removal of resale price maintenance in the mid-1960s;...