Conditioning and bias in consumer panels some new results
S. F. BuckE. H. FaircloughJ. St. G. JephcottandD. W. C. Ringer AGB Research Ltd
Foreword
(1) Background
Consumer panels play a major role in market research. They are particularly valuable in providing a regular monitor of the marketplace as well as a databank from which answers to many important ad hoc questions can be answered at low additional cost.
The theoretical advantages of a panel over a series of ad hocsurveys are rarely questioned; these include...