Conditioning and bias in consumer panels - some new results

This 1977 paper is significant at a number of levels. It was a genuine attempt at confronting one or two serious concerns then held about household panel-based consumer data, within a general framework of potential panel biases.
  

Conditioning and bias in consumer panels some new results

S. F. BuckE. H. FaircloughJ. St. G. JephcottandD. W. C. Ringer AGB Research Ltd

 

Foreword

(1) Background

Consumer panels play a major role in market research. They are particularly valuable in providing a regular monitor of the marketplace as well as a databank from which answers to many important ad hoc questions can be answered at low additional cost.

The theoretical advantages of a panel over a series of ad hocsurveys are rarely questioned; these include...

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