The Use of Internet-Based Groupware in New Product Forecasting
Muammer OzerCity University of Hong Kong
New product development is considered to be one of the key factors in a firm's long-term competitiveness. Hence, organisations in various industries are continuously trying to launch new products and services. For example, increased competition from the online gambling industry is forcing the UK's National Lottery to consider allowing people to stake their bets through the internet (Uhlig 1999). In the insurance industry, Cornhill Insurance gives an option to its customers to trade electronically for motor, household and commercial insurance and plans...