An Adaptation of Moderated E-mail Focus Groups to Assess the Potential for a New Online (Internet) Financial Services Offer in the UK

This article describes a case study that used Moderated E-mail Groups (MEGs) to assess the potential for launching an online (Internet) share-trading platform in the UK.
  

An Adaptation of Moderated E-mail Focus Groups to Assess the Potential for a New Online (Internet) Financial Services Offer in the UK

Charles AdriaenssensandLiz CadmanMORI

Financial Services and the Internet

The distribution structure of the personal financial services marketplace has changed dramatically over the past two years. Fuelled by new entrants seeking to gain (cost related) competitive advantage via the exploitation of technological advances, so-called remote distribution media have been increasingly utilised in all product areas.

Research conducted by MORI shows that in more commoditised markets for example general insurance, credit cards and investments...

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