An Adaptation of Moderated E-mail Focus Groups to Assess the Potential for a New Online (Internet) Financial Services Offer in the UK
Charles AdriaenssensandLiz CadmanMORI
Financial Services and the Internet
The distribution structure of the personal financial services marketplace has changed dramatically over the past two years. Fuelled by new entrants seeking to gain (cost related) competitive advantage via the exploitation of technological advances, so-called remote distribution media have been increasingly utilised in all product areas.
Research conducted by MORI shows that in more commoditised markets for example general insurance, credit cards and investments...