Examining Motivations to Refuse in Industrial Surveys

William C. Moncrief, Heribert Reisinger and Arthur Baldauf

This study reports the results of examining the reasons for participant refusal in industrial mail surveys.
  

Examining Motivations to Refuse in Industrial Mail Surveys

Artur BaldaufandHeribert ReisingerUniversity of Vienna andWilliam C. MoncriefTexas Christian University

Introduction

Besides information gathered from consumers, decision-makers in marketing also rely heavily on data collected from business organisations (McDaniel & Gates 1999). Business research is usually undertaken to analyse the competitive situation, to explore sales and marketing potentials, and to forecast sales (Hutt & Speh 1995). However, these information needs for businesses are often not met by the use of secondary data which challenge the researchers to conduct their own studies. Experimental and observational...

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