Navigating the Righteous Course: A Quality Issue
John PallisterCardiff UniversityClive NancarrowBristol Business School andIan BraceBJM Research and Consultancy Ltd
Background
In 1998 a number of initiatives in the UK marketing research industry took place to improve the ethical standards of the profession. The MRS (Market Research Society, UK) carried out a major revision of the Code of Conduct in accordance with ICC/ESOMAR (European Society for Opinion and Marketing Research) and launched a joint Code of Conduct. The MRS supported the launch with a problems column in its monthly Researchmagazine issued...