Comparing Response Rate, Response Speed and Response Quality of Two Methods of Sending Questionnaires: E-mail vs. Mail

Alan C. B. Tse

This study investigates the response rate, response speed and response quality of e-mail surveys in comparison with mail surveys and looks into the relative advantages and disadvantages of the two methods.
  

Comparing the Response Rate, Response Speed and Response Quality of Two Methods of Sending Questionnaires: E-mail vs Mail

Alan C. B. Tse

Introduction

Kazuaki (1990) pointed out that market research clients nowadays are more sensitive to cost and speed than they used to be. As a result, applied and academic researchers are beginning to explore the potential of new technologies like fax and e-mail (Dickson & MacLachlan 1996). A few studies have been done on using a fax machine to collect data (Dickson & MacLachlan 1996; Tse et al.1994). However, little study has been done using...

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