Audience for Contemporary Dance: Key Issues Arising from a Major Study in Sheffield

Simon Shibli and Elizabeth Owen

Describes an unusual research project, to study the audience for contemporary dance at a time when audiences were declining.
  

Audiences for Contemporary Dance: Key Issues Arising from a Major Study in Sheffield

   Elizabeth OwenSchool of Leisure and Food Management, Sheffield Hallam University andSimon Shibli Leisure Management Unit, University of Sheffield

 

INTRODUCTION

There exists relatively little published data on the characteristics and motivations of contemporary dance audiences. National research conducted by the then Arts Council of Great Britain has taken two forms. Of these, only one, Shakespeare (1994) has been conducted on actual attenders of contemporary dance performances. However, a key finding of both types of national survey is that...

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