The Effect of Preliminary Notification Letter on Response to a Postal Survey of Young People

A number of studies have reported that the use of a preliminary notification letter can boost response to postal surveys by as much as 4%-6%.
  

The Effect of a Preliminary Notification Letter on Response to a Postal Survey of Young People

Stephen TaylorResearch International andPeter LynnSurrey Methods Centre, SCPR

INTRODUCTION

Preliminary notification letters

The use of a preliminary notification letter is a survey-design feature which has been reported in the literature to boost response. Such letters, sometimes called advance letters or pre-notice letters,  are designed to inform the sample member that a survey is about to take place and to ask for the sample member's co-operation with the forthcoming survey.

Evidence suggests that a letter sent out a...

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