Receiving and Responding to a Mail Survey: a Phenomenological Examination
James G.Helgeson School of Business Administration, Gonzaga University
Researchers are interested in how receiving a mailed survey fits into the life of their anticipated respondents. A research methodology that is designed to allow a researcher to come in contact with events, as they are actually lived and experienced by individuals, is phenomenology.
From a natural science (for example, physics, biology), logical/positivist viewpoint, phenomenological methodologies would be bad science. But the fact is that a positivist versus a phenomenologist approach to...