The Use of Two-Stage Survey Design in Collecting Data From Those Who Have Attended Periodic or Special Events

Discusses the problems of obtaining satisfactory survey samples of people attending special events, away from their homes.
  

The Use of a Two-StageSurvey Design in Collecting Data from Those Who Have Attended Periodic orSpecial Events

Louis G. Pol and Sukgoo Pak University of Nebraska at Omaha

introduction

Survey research involves the understanding of exchange theory (Cook 1987), a knowledge of the way prospective respondents can be convinced to participate (Groves et al 1992), and a command of proper survey design techniques (Dillman 1976). However, unique survey situations require that known procedures be expanded and adjusted to fit the needs of environments that do not conform neatly to one of the commonly used...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands