Communications: Not Waving but Drowning

The Information Manager at Levers complains that the activities of the Market Research Society seem increasingly irrelevant to her job.
  

Communications: Not Waving but Drowning

Jenny WilliamsInformation Manager, Levers.

I have not been reading the MRS Newsletter much lately. Or rather, I have not been reading many of the articles. I do skip through to see who is doing what and which jobs are up for grabs, but that is about it.

The MRS does not feel relevant to my job any more. To be honest, I feel I have left it behind. The increasingly rapid development of retail scanning-based information services in Northern Europe has brought about a data explosion – with...

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