Continuous Research Art Nielsen to AD 2000
Mike PenfordAGB
In the beginning
There is little question that Art Nielsen was a man of great vision and the real founder of our continuous research, if not of our research industry. He lived in an era of great entreprenuerialism, despite the interference of two world wars and the great depression an era where major American brands were developed and globalised Coca-Cola, Ford Cars, Mars and the Nielsen Retail Audit.
Nielsen rapidly developed the audit technique across Continental Europe immediately after the ceasation in hostilities in 1945,...