Pre-Testing in Questionnaire Design: A Review of the Literature and Suggestions for Further Research

This paper draws together contributions relating to pretesting of questionnaires. The aim is twofold: first to consolidate recommendations made in the normative literature with empirical evidence on key aspects of pretesting and secondly, to identify promising areas for future research in the area.
  

Pretesting in Questionnaire Design: A Review of the Literature and Suggestions for Further Research

Nina ReynoldsAdamantios DiamantopoulosandBodo SchlegelmilchEuropean Business Management School, University of Wales

INTRODUCTION: WHAT IS PRETESTING

Pretesting (or pilot testing) is the stage in the development of a questionnaire that determines the potential effectiveness of the questionnaire. The pretest is conducted prior to the final distribution of the questionnaire to the target population.

Pretesting is used to refine the questionnaire design and identify errors in the questionnaire which may only be apparent to the population concerned (for exam-pie specific word meanings)....

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