Pretesting in Questionnaire Design: A Review of the Literature and Suggestions for Further Research
Nina ReynoldsAdamantios DiamantopoulosandBodo SchlegelmilchEuropean Business Management School, University of Wales
INTRODUCTION: WHAT IS PRETESTING
Pretesting (or pilot testing) is the stage in the development of a questionnaire that determines the potential effectiveness of the questionnaire. The pretest is conducted prior to the final distribution of the questionnaire to the target population.
Pretesting is used to refine the questionnaire design and identify errors in the questionnaire which may only be apparent to the population concerned (for exam-pie specific word meanings)....