Miscellany: The Effect of Using Questionnaire Identification Code and Message About Non-Response Follow-Up Plans on Mail Survey Response Characteristics

Daryl O McKee

This study examines the extent to which the use of mail survey questionnaires with an identification number - and announced plans to follow up with non-respondents - is related to response rate and quality, involvement of respondents in the survey topic, and attitude towards the survey topic.
  

The Effect of Using a Questionnaire Identification Code and Message about Non-response Followup Plans on Mail Survey Response Characteristics

Daryl O. McKee Louisiana State University

Steady decline in survey participation has increased the importance of finding methods to improve survey response (Steeh 1981). This is particularly true for mail surveys. Mail delivery of questionnaires is extensively utilised because of its low cost, geographic flexibility, and time convenience (Kanuk & Berenson 1975). Perhaps for this reason, a major segment of the market research industry focuses on use of mail surveys (Frankel 1989). While they are economical, however, mail...

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