Words from a Wise Man

An edited version of a speech by David Ogilvy made in 1974 identifies issues that are as relevant for advertising in the late 1990s as they were at the time.

Words from a Wise Man: Remembering David Ogilvy

EDITOR’S NOTE: On July 21 of this year, David Ogilvy died at his chateau in the South of France at the age of 88. With his passing, the advertising industry lost not only a legend, but an innovative practitioner and ardent supporter of the art of advertising. He was a hero to creatives, a challenging nemesis to his competitors, and an inspiration to all who worked in the industry. After his death, Ed Ney, the former Young & Rubicam chairman-CEO, summed it up well when he told Adweek: 'He had...

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