The Growth of Market Research in Asia and Effects of Globalization
John Smurthwaite, Vice President, Taylor Nelson Sofres Asia Pacific, Malaysia
andHenri Wallard, Managing Director, Sofres Paris, France.
INTRODUCTION
There is no officially collected data for the market research industry in Asia (apart from Japan and to a lesser extent in Philippines and India). Market size estimates are usually calculated by the larger market research agencies. Consequently, little is known about the size and growth of the industry and more importantly where it is heading in the next five to ten years.
This paper sets...