The Growth of Market research in Asia and Effects of Globalisation

This paper estimates the size of the market research industry and relates size and growth of the industry to GDP, GNP per capita and to the advertising industry with comparisons from developed countries in Europe and elsewhere.

The Growth of Market Research in Asia and Effects of Globalization

John Smurthwaite, Vice President, Taylor Nelson Sofres Asia Pacific, Malaysia

andHenri Wallard, Managing Director, Sofres Paris, France.

INTRODUCTION

There is no officially collected data for the market research industry in Asia (apart from Japan and to a lesser extent in Philippines and India). Market size estimates are usually calculated by the larger market research agencies. Consequently, little is known about the size and growth of the industry and more importantly where it is heading in the next five to ten years.

This paper sets...

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