The New GenerAsiansTM A Study of Youth in the Asia Pacific Region
Anthony Dobson, Director, Research, Asia Pacific at TNT & Cartoon Network, Hong Kong S.A.R., China andDuncan Morris, Associate Director, Media Services at ACNielsen (China) Ltd., Hong Kong S.A.R., China.
INTRODUCTION
Until very recently understanding, Asian youth has been an extremely difficult task, and more so than in the United States or Europe, where the significance of the youth market is perhaps more...