Consumer Panels Plus One in Depth Of Understanding
Arup Bose MERAC LTD United Arab Emirates.
INTRODUCTION
Background
The paper is based on behavior data obtained from individual purchase panels for a frequently purchased product, operational in two countries in the Middle East the Kingdom of Saudi Arabia (KSA) and Syria. For reasons of confidentiality the product category and the brand names have not been disclosed in this paper.
The panels, among adult male users of the product, were set up in October 1996. Prior to this, data relating to the markets and brands within each market...