Consumer Panels. Plus One in Depth of Understanding

This paper describes how switching data obtained from consumer panels can be used to understand differences in market dynamics across markets and the implication of this on brand strategy.

Consumer Panels Plus One in Depth Of Understanding

Arup Bose MERAC LTD United Arab Emirates.

INTRODUCTION 

Background

The paper is based on behavior data obtained from individual purchase panels for a frequently purchased product, operational in two countries in the Middle East the Kingdom of Saudi Arabia (KSA) and Syria. For reasons of confidentiality the product category and the brand names have not been disclosed in this paper.

The panels, among adult male users of the product, were set up in October 1996. Prior to this, data relating to the markets and brands within each market...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands