Rural Socio-Economic Classification - a Breakthrough

Bikramjit Chaudhuri, Sophie Josep and Ravindra Godase

This paper is intended to provide a much needed social grading for rural India. The problems in defining a rural socio-economic classification in India are presented and the previous efforts in this direction are discussed.

Rural SocioEconomic Classification a Breakthrough

Bikramjit Chaudhuri and Sophie Joseph and Ravindra Godase

INTRODUCTION, BACKGROUND AND THE PROBLEM 

The socio economic status of a household is of central importance, for users of market research data as well as for those who collect market research information.

The user needs one variable that can help in segmenting the market. For example, the variable can be used to profile a city or region, or to isolate the users of a product category. Comparisons across time and across different databases (e.g. media vs. product usership) are also facilitated when we...

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