Predicting Consumers' Acceptance of New Video Technologies

This article overviews consumer interests in new video technologies, which will deliver both high quality video entertainment and Internet/information services, in other words video technologies which bring convergence.

Predicting Consumers' Acceptance of New Video Technologies

Bruce Goerlich Senior Vice President and Strategic Director, DMB&B Worldwide, Media Vest, United States andDenman Maroney Associate Media Research Director, New Media & Media Publications, DMB&B North America, United States andRoberta McConochie Director Strategic Research, Arbitron New Media, United States 

OBJECTIVES OF THE RESEARCH

Most consumer involvement in the United States with television far exceeds current uses of personal computers. How will the introduction of digital television, capable of convergence of these platforms, affect consumer behavior? This paper considers the following research questions:

  • What is the...

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