Are you experienced?

Martin Payne

Developing a brand experience can help a brand broaden its franchise and fight off competitors and is a necessary activity in the new millennium.

Are You Experienced?

Martin Payne, Through the Loop, shows how developing a brand experience can help a brand broaden its franchise and fight off competitors

Through the Loop has been researching how brands will have to change now we have entered the next millennium. One of the concepts identified is the brand experience. This extends beyond brand values, to introduce new associations and to allow the consumer to become more immersed in the experience. When we move beyond the brand, we enter the brand experience. A brand experience delivers new colours, shapes, sounds and sensations that embody...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands