Ogilvy Winners Turn Research into Creative Solutions
William A.Cook Advertising Research Foundation
INTRODUCTION
In 1993, the ARF created the prestigious David Ogilvy Award proudly named after the researcher turned adman to bring recognition to the role that research can play in achieving successful marketing communications.
David Ogilvy has consistently stressed the productive role of research in developing, evaluating, and improving great advertising. While affirming the link between superior research and superior advertising, David Ogilvy has also shown where research can be used to make even greater contributions. That too is the goal of the ART in sustaining...