Researching Newspaper Sections: A Step Forward
Tim Jones, Telegraph Group, discusses the implications of an important initiative, in advance of possible NRS changes
It was back in the late 1980s that questions were first asked about the readership of separate sections in newspapers. In those days colour in newsprint was just beginning and, separate sections, apart from colour supplements, were just starting to appear.
The first separate section launched by the Daily Telegraph (rather than a colour supplement) was Weekend back in 1987. By 1993 the number of sections produced by the Dailyand...