Improving Quality in Multi-Country Projects by Capturing its Heterogeneity: The Latin American Experience
Jorge Garca-Gonzle ASECOM Latin America, Argentina. andJorge Lipetz Jorge Lipetz & Associates, Argentina. andMnica Markwald Markwald, La Madrid & Associates, Argentina.
Latin America
Framework and purpose
After decades of economic instability and political turmoil, the region has emerged as one of the world’s fastest growing economies. With 487 million consumers, and a GDP of over US $1,800 billion, Latin America is concentrating the interest and investment of the world’s largest companies in fields such as telecommunications, services and...