Competitive strategies in alcoholic drinks

This report looks at competitive strategies across various alcoholic drinks and discusses how brewers need different ways to grow while wine companies need to grow organically.
  • The three major alcoholic drink categories all require different strategies, primarily due to their different modes of operation, as beer relies on producing large volumes close to the point of sale, while wine and spirits are the opposite.
  • The search for value has become increasingly important in all categories, as global volume growth slows, but also as consumers' tastes change with the rise of craft production.
  • Brewers' traditional growth method is close to an end or at least will be very slow in the future, which means a greater focus on organic growth through product diversity, but also...

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