Press here: Cinderella's new dress

Paid-for regional weekly newspapers are beginning to compete more effectively against dailies and frees.

Cinderella's new dress

Paid weeklies coming back into their own?

Alan Garth

After a decade of deprivation and cruel mishandling by her ugly sisters of the regional press estate, the paid-for weekly Cinderella is finally getting ready to go to the ball. True, she was always the pretty one and did not lack the occasional suitor. But, confined below stairs, she could hardly shine. There were doubts as to whether she could survive at all, and fears that her inheritance would be gobbled up by her sister dailies - and the dreaded frees.

Industry estimates put the number of...

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