Multimedia CATI/CAPI.

Matthias Thomae

The paper concentrates on two new tools for data collection developed by Infratest Burke in conjunction with Quantime in 1994.

Multimedia CATI/CAPI

Matthias Thomae Infratest Burke AG, Germany

THE INFRATEST BURKE ORGANISATION

The Infratest Burke group is one of the largest research companies in Europe. The company has 720 full-time employees of which about 40% are directly responsible for the research projects of their clients. Another 50% work in the service departments, such as Field, DP and Printing. The remaining 10% are 'necessary and important overheads' for Controlling and Administration.

The group employs about 5,500 freelance interviewers in Europe of which 3,500 interview face-to-face (either door-to-door or in central locations) and the remaining 2,000 are CATI interviewers. There are...

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