Quality Through Technology - Real Information in Real Time

This paper describes ways in which new methods of data collection enable us to compile accurate and timely data on interviewer performance.

Quality Through Technology – Real Information in Real Time

Jon HulbertBMRB International, United Kingdom

INTRODUCTION

In common with most areas of business and leisure, we in market research have experienced great gains through technology. We have more information, more quickly than ever before. Now we can rely less on interpretation and surmise, and more on hard data.

Data collection through computers in the field has been widely documented. Its knock-on effects on the way we work and what we can deliver to the client have been the subject of many papers. Their main thrust generally covers two broad categories:...

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