Concept Testing of Product Design Proposals Using Computer-aided Design in the Earlier Stages of Product Development
Gerard G.H. LoosschilderSchool of Industrial Design Engineering; Delft University of Technology, The Netherlands
1. INTRODUCTION
Design is frequently described as an important tool in marketing tactics. It is aimed at establishing the company's competitive position as well as at gaining consumer appeal. With respect to competitive position, design contributes to price competitiveness as well as to non-price competitiveness. In a competitive market in which price is a strong weapon, design can contribute by minimizing the costs of manufacturing, material, tooling, and distribution....