Visual Language as an Integrated, Multicultural Medium for Product Design and Testing: How to Optimise the Product-Consumer-Researcher-Client Relationship
Clara OrigliaMarket Dynamics International Italy
THE LIMITATIONS OF VERBAL LANGUAGE
You will find that the written text of my paper sounds very theoretical and philosophical without the visuals.
This is exactly the point I want to make.
So why look for a new, different research approach?
For a number of reasons:
First of all, we are aware of the limits of verbal language as an instrument
- of research itself
- of analysis
- of communication, not only between researchers and ...