Visual Language as an Integrated, Multicultural Medium for Product Design and Testing: How to Optimise the Product-Consumer-Researcher-Client Relationship.

Visual language has become an invaluable integrated-multicultural communication medium between consumer and product, consumer and researcher, researcher and research user and research user and consumer.

Visual Language as an Integrated, Multicultural Medium for Product Design and Testing: How to Optimise the Product-Consumer-Researcher-Client Relationship

Clara OrigliaMarket Dynamics International Italy

THE LIMITATIONS OF VERBAL LANGUAGE

You will find that the written text of my paper sounds very theoretical and philosophical without the visuals.

This is exactly the point I want to make.

So why look for a new, different research approach?

For a number of reasons:

First of all, we are aware of the limits of verbal language as an instrument

  • of research itself
  • of analysis
  • of communication, not only between researchers and ...

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