Marketing and Public Relations: An Exploratory Study

This paper is concerned with interrelations between public relations and marketing. This relationship has always been ambiguous and controversial.

Marketing and Public Relations: An Exploratory Study

Philip J Kitchen Keele University, United Kingdom andDanny Moss Manchester Metropolitan University United Kingdom

PART I. AN OUTLINE OF THE DEBATE BETWEEN PUBLIC RELATIONS AND MARKETING

Both public relations and marketing are well-known areas in many organisation. Both in this context necessarily relate to a view of communication with publics, audiences, or markets internal or external to organisations. Public relations in itself has many different definitions as lamented by Heilbroner (1985) who said that 'public relations is a brotherhood of some 100,000, whose common bond is its...

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