Mobile World Congress 17: A summary of innovations and their applications for brands

Dimitri Dautel and Jez Jowett

This event report explores a number of themes that arose at the Mobile World Congress 2017, including new developments in 5G, mobile, IoT, and AR/VR.

Mobile World Congress 17: A summary of innovations and their applications for brands

Dimitri Dautel and Jez JowettMobext /Havas MediaGroup

Over 108,000 attendees, from 208 countries and territories, 3,500 press and media, and more than 2,300 companies attended the Mobile World Congress this year. Visitors explored GSMA Innovation City, NEXTech Hall, not to mention 4YFN down the street! What were the key trends and takeaways for marketers? Havas Group and Mobext, official MWC17 tour sponsors, walk us through their key findings.

Context: Mobile-First

Why has MWC become so popular? 2 out of 3 digital minutes is spent on mobile....

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