Beauty survey: Evolution of beauty routines becomes a key innovation driver

This paper outlines the findings from Euromonitor International's Beauty survey, which drew from 1000 online consumers in 20 markets and concludes that the diversity of global beauty routines creates expansion opportunities.
  • The majority of customers do not yet carry out the 'cleanse-tone-moisturise' routine; there is especially untapped potential in the routine of the male consumer base.
  • Despite the relatively low ratio of consumers using make-up products daily, the category is intense in terms of product innovations and re-formulations, driving growing usage frequency, especially in Asia.
  • Generation X are the most frequent users of all skin care products, with the exception of anti-agers, and surging new product categories, such as facial masks and mists.
  • While consumers start to pay particular attention to skin care in their 30s, hair care...

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