Shorter interviews, longer surveys: Optimising the survey participant experience while accommodating ever expanding client demands

This paper explores strategies on how to best balance expanding survey length with the need for concise, relevant and engaging surveys, deployed in a device agnostic format.
Bansal et al.

Shorter interviews, longer surveys: Optimising the survey participant experience while accommodating ever expanding client demands

Harvir S. Bansal

b3Intelligence

James Eldridge

Research Now

Avik Halder

b3Intelligence

Roddy Knowles

Research Now

Michael Murray

Research Now

Luke Sehmer

Research Now

David Turner

Research Now

Introduction

Companies involved in market research carry out large-scale surveys for myriad purposes, most commonly with the express purpose of informing business decisions. Often intent on collecting comprehensive information from research participants, researchers design surveys that are more detailed and comprehensive, thus requiring lengthier questionnaires, which is at odds with decreased attentiveness of participants with...

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