Viewpoint: ‘Is technological change threatening the very existence of “traditional” survey research and, if so, what should we do about it?’

In this viewpoint, the author explores the impact of technology on "traditional" survey research and whether technological change threatens the research’s existence.
Viewpoint

'Is technological change threatening the very existence of "traditional" survey research and, if so, what should we do about it?'

Mike Cooke

ESOMAR Legal Affairs Committee

At the recent Association of Survey Computing (ASC) Conference (8/9September, University of Winchester) I was a member of the discussion panel session – along with Peter Mouncey, Jon Puleston and A.J. Johnson – that was challenged to initiate a conversation with the delegates on the role of technology in survey research. It was a lively...

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