'Is technological change threatening the very existence of "traditional" survey research and, if so, what should we do about it?'
Mike Cooke
ESOMAR Legal Affairs Committee
At the recent Association of Survey Computing (ASC) Conference (8/9September, University of Winchester) I was a member of the discussion panel session – along with Peter Mouncey, Jon Puleston and A.J. Johnson – that was challenged to initiate a conversation with the delegates on the role of technology in survey research. It was a lively...