Discovery Communications' real success with virtual reality
Discovery Communications became an early adopter of virtual reality (VR) when it launched an app for this fledgling content format in August 2015.
And according to Rebecca Howard, SVP/Emerging Platforms and Partnerships at the non-fiction media group, the Discovery VR application - which is currently offered on Google Android and Apple's iOS, as well as the Oculus Rift, HTC Vive and Samsung Gear VR headsets - has been a hit with consumers.
"To date, there are 3.1 million downloads of our app. That's an incredible stat. It was the number-one...