New problems call for new methods

Jules Goddard and Tony Eccles

In this article, the authors argue that due to the rate of environmental change in business, companies will have to adapt more rapidly than they have in the past.

New problems call for new methods

Jules Goddard and Tony EcclesLondon Business School; Cass Business School, City University

TRANSITION: From more of the same to something different

"Without changing our patterns of thought, we will not be able to solve the problems we created with our current patterns of thought."

Albert Einstein

When the physicist Richard Feynman was asked what approach he used when trying to solve a particularly intractable problem, he recalled the methods that some of his forebears had used. He mentioned how Michael Faraday, a natural philosopher, formulated a model in his head; how James...

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