Adstats: UK adspend forecast

This article looks at the UK adspend forecast, which is expected to rise 3.2% in 2017, following estimated growth of 4.4% in 2016, according to data from the Advertising Association/WARC Expenditure Report.

Adstats: UK adspend forecast

Total UK adspend is expected to rise 3.2% this year, following estimated market growth of 4.4% in 2016, according to the latest data from the Advertising Association/WARC Expenditure Report. Adspend is expected to reach £21.8bn in 2017, compared to £21.1bn of estimated spend in 2016. Within this year's total, internet is forecast to be the largest ad medium, with spend of £10.9bn. About 44% of this money will be directed towards securing mobile ad space, up from a share of 16.3% just four years ago. TV is forecast to remain the second-largest ad channel, with ad...

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