A machine learning solution
Programmatic native advertising
This article is part of a series of articles on programmatic native advertising. Read more
The advent of affordable AI technologies capable of delivering the Holy Grail of personalisation, including machine-learned customer journeys, represents a far-reaching transformation for marketing, advertising and media, and promises significant rewards. This article examines the requirements, techniques and principles involved, particularly concerning programmatic and native ads.
Much has been written in recent months about the increasing use of artificial intelligence (AI) in a variety of industries and business applications, but it is a...