A guide to mobile programmatic
Programmatic native advertising
This article is part of a series of articles on programmatic native advertising. Read more
The benefits of combining programmatic's scale with mobile's reach are clear, but a lack of understanding is limiting uptake. Andrew Morsy of Sizmek says it's time for the industry to prioritise educating marketers about the powerhouse of mobile programmatic and offers his top tips for building a successful strategy.
It's the perfect match. Mobile brings the beauty - a sleek channel that has captivated both audiences and brands, now accounting for half of...