Herbalife Nutrition: Revitalizing online sales through optimized lead generation

This case study describes how Herbalife, a US manufacturer of nutritional goods, regained momentum by working with a global online community - CSpace - to identify which messages would resonate with the target audience.

Herbalife Nutrition: Revitalizing online sales through optimized lead generation

Herbalife was experiencing soft online sales through 2014 and was struggling to understand this loss of momentum. After doing A/B tests and other alternative approaches, Herbalife approached the Global Consumer and Member Insights (GCMI) team for advice.

Working in partnership with CSpace, a global online community, GCMI instituted the work and learned that the Wellness Profile message that was in use was not understood. GCMI did insight work to recommend alternative message approaches. Through the insight work, we identified messaging likely to have the strongest online appeal to attract new customers....

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands