Garnet Hill: Beautiful, Naturally Mobile Studio

This case study describes how Garnet Hill, a US retailer, created a mobile studio to provide an experience to customers, capable of reviving both the brand and the OOH media platform.

Garnet Hill: Beautiful, Naturally Mobile Studio

Garnet Hill's Beautiful, Naturally mobile studio is an experience-driven, integrated campaign designed to reintroduce a cherished, 40-year-old lifestyle brand to a larger audience with a fresh take on a traditional media platform: Out-Of-Home.

Made from a refurbished shipping container, the Beautiful, Naturallyplatform is part mobile showroom, part studio and part pop-up brand experience in a 350-square foot mobile space. We invited consumers to touch and feel the quality and craftsmanship of Garnet Hill's products and learn about the brand's story. The studio was a moving, living, breathing branded billboard, used...

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