Liodice’s 12 successful habits of marketing excellence

This event report outlines some crucial considerations for marketers seeking to build enduring brands in the digital age.

Liodice's 12 successful habits of marketing excellence

Geoffrey PrecourtWarc

"Not everything works perfectly," admits Bob Liodice, President/CEO of the Association of National Advertisers (ANA). Even in an ecosystem supported by data and insights unimagined just a decade ago, marketing remains every bit as much a delicate qualitative art as much as a discipline anchored in quantitative science.

"We're an industry very much attracted to shiny objects and fleeting messages. But there's one thing that continues to endure - and that's the brand. And brands wouldn't be brands without great marketing. And brand marketing isn't great unless it produces results."...

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