CNN tackles the problem with polls

This event report outlines how CNN, the news network, is seeking to address some of the main problems with political polling, as exemplified by the US presidential election in 2016.

CNN tackles the problems with polls

Stephen WhitesideWarc

Robin Garfield, SVP/Research & Scheduling at CNN, was in the catbird's seat as Donald Trump surprised Hillary Clinton - as well as most pollsters, forecasters, and analysts - to win last year's presidential election at a canter.

"Was it a polling fiasco?" asked Garfield - who joined the Time Warner-owned news network in 2009, after spells at Scripps Networks, MSNBC, and NBC - during a keynote session at The Media Insights & Engagement Conference 2017, an event held by KNect365 in Fort Lauderdale, Florida.

Her unexpected answer: "Well, no, it really...

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