Australia's brands embrace inclusion as agencies tackle diversity

This article explains the rise of cultural diversity in Australian advertising campaigns, including LGBT and multicultural themes, and how agencies are working to boost diversity within their own ranks.

Australia's Brands Embrace Inclusion As Agencies Tackle Diversity

Brooke Hemphill

As Australia's advertising industry grapples boosting diversity in its ranks, the country's advertisers are also moving to build campaigns which reflect an increasingly diverse market.

Issues such as refugees who arrive by boat, multiculturalism and LGBTIQ rights have generated heated political dialogue in recent years, as Australian brands have moved to embrace diversity and inclusion as core themes of their campaigns. But it wasn't always this way.

According to Ricci Meldrum, Regional Group Head for TBWA, marketers and their agencies becoming more aware of diversity issues, and many are now...

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