Polarisation, post-truth and AI: How Latin American brands are adapting to global trends in 2017

This article explores the challenges and opportunities that Latin American brands are facing as they adapt to social, political and technological changes in the region.

Polarisation, post-truth and AI: How Latin American brands are adapting to global trends in 2017

Juan L. Isaza

2016 was a very difficult year, very polarizing, with the whole planet awaiting news as significant as the presidential election in the United States. For Latin America, it was particularly difficult to deal with a tough economic reality, after years of growth and prosperity in many markets. Here are six topics that will help you understand what is set to happen in 2017. They are presented with a global perspective, but with more of a local vision and some examples, so they...

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