Digital marketing plays well for Universal Pictures
Universal Pictures released the online trailer for "Fate of the Furious" - the eighth installment of its "Fast & Furious" movie franchise - on December 11, 2016.
The consumer response to the teaser for the film - a cars-meets-crime caper starring Vin Diesel, Jason Statham, and Dwayne Johnson that will enter theaters in April 2017 - was so enthusiastic that "Fate of the Furious" set what Universal believes is a world record as the most-viewed online trailer on its first day, a status previously held by Disney's live-action version of...